Objective: The objective of the article is to identify challenges and success factors related to the imitation of the digital platform business model in other industries. Research Design & Methods: We based our research on a single case study of an extra-industry imitation performed by a digital...

The rapid development of the new generation of digital technology has injected new vitality into the digital transformation (DT) and continued growth of enterprises. This paper selects data from China's A-share listed companies from 2010 to 2019 and uses transaction cost theory to empirically...