digital marketing. Companies should use the internet and social networks to promote and sell their products, as digital … marketing is extremely important for running a business. New developments in global marketing inspire new ways where companies … connect with their customers, by focusing on mass marketing. With the help of modern internet, marketing companies carefully …

This chapter examines the global marketing environment of today's higher education institutions (HEIs). (Semi … recruiting domestic and international students. In this light, this contribution deliberates on contemporary integrated marketing … meaningful research in global markets. Moreover, it reports on how HEIs' marketing endeavours will be able to forge fruitful and …

Logistics startups gradually rely on digital marketing strategies to acquire a competitive advantage. The main aim of … the completion of this target, various digital marketing strategies could be implemented to ensure a differentiating …