1 Einleitung -- 2 Theoretische Grundlagen -- 3 Phase 1: Ökosystemdesign -- 4 Phase 2: Skalierung -- 5 Phase 3: Pricing -- 6 Phase 4: Verhaltenssteuerung -- 7 Phase 5: Performance Measures -- 8 Phase 6: Wettbewerb -- Zusammenfassung und Ausblick.

The 2008 global financial crisis and the concurrent rise of the platform economy have had profound effects on the banking sector. Over the past decade and a half, banking leaders have had to contend with rapidly evolving regulatory, technological, and competitive forces. The pace of...