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~subject:"Digitalisierung"
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Digitalisierung
Marketing
31,411
Social Web
20,578
Social web
20,547
Consumer behaviour
7,055
Konsumentenverhalten
6,932
Online-Marketing
6,427
Internet marketing
6,338
Marketingmanagement
4,202
Marketing management
3,975
Deutschland
3,235
Relationship marketing
2,981
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2,958
Theorie
2,848
Theory
2,827
Germany
2,819
marketing
2,596
Brand management
2,559
Markenführung
2,551
Soziales Netzwerk
2,540
Electronic Commerce
2,346
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2,344
Viral marketing
2,312
Virales Marketing
2,310
USA
2,107
E-commerce
2,080
Lebensstil
1,957
United States
1,919
Internet
1,874
Social media
1,780
Web 2.0 technologies
1,743
Web 2.0-Technologien
1,742
social media
1,708
Lifestyle
1,669
Online-Handel
1,563
Online retailing
1,559
Digitization
1,533
Werbung
1,390
Strategisches Management
1,369
Management
1,325
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Kamepalli, Sai Krishna
7
Martínez-López, Francisco J.
7
Zingales, Luigi
7
Adeola, Ogechi
5
Belleflamme, Paul
5
Duch-Brown, Néstor
5
Junquera-Varela, Raul Felix
5
Rindfleisch, Aric
5
Stumpf, Marcus
5
Ahnert, Toni
4
Denegri-Knott, Janice
4
Dorfleitner, Gregor
4
Gawer, Annabelle
4
Hoffmann, Peter
4
Kotler, Philip
4
Krcmar, Helmut
4
Lo Prete, Anna
4
Malter, Alan J.
4
Paul, Justin
4
Peitz, Martin
4
Acs, Zoltán J.
3
Ainsworth, Richard Thompson
3
Beverungen, Daniel
3
Biesel, Hartmut H.
3
Blanchard, Simon
3
Burri, Mira
3
Cennamo, Carmelo
3
Crowther, David
3
Cui, Wei
3
Dennis, Charles
3
Edeh, Jude Ndubuisi
3
Epp, Amber M.
3
Fletcher, Amelia
3
Foroudi, Pantea
3
Fritze, Martin Paul
3
George, Babu
3
Grigore, Georgiana
3
Gázquez-Abad, Juan Carlos
3
Heinemann, Gerrit
3
Heinrich, Stephan
3
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Springer Fachmedien Wiesbaden
19
World Bank Group
8
American Marketing Association
6
IGI Global
5
Springer Gabler <Firma>
5
Haufe-Lexware GmbH & Co. KG
4
World Bank
4
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
3
AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
AMA Winter Academic Conference <2023, Online>
3
De Gruyter Oldenbourg
3
Nomos Verlagsgesellschaft
3
OECD
3
Verlag Franz Vahlen
3
Weltbank
3
epubli GmbH
3
Books on Demand GmbH <Norderstedt>
2
Bund-Verlag
2
Edward Elgar Publishing
2
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
2
International Conference on Digital Libraries <2013, Delhi>
2
Jornada Internacional de Comunicación Digital <1., 2015, Medellín>
2
Peter Lang GmbH
2
Redline Verlag
2
Rosa-Luxemburg-Stiftung
2
Walter de Gruyter GmbH & Co. KG
2
Wiley-VCH
2
AMA Winter Academic Conference <2019, Austin, Tex.>
1
Access Marketing Management e.V
1
Arbeitsgemeinschaft für Marketing
1
Bank für Internationalen Zahlungsausgleich / Committee on Payments and Market Infrastructures
1
Bank für Internationalen Zahlungsausgleich / Währungs- und Wirtschaftsabteilung
1
Basler Afrika-Bibliographien
1
Berlin Digital Conference / Annual Conference <1., 2018, Berlin>
1
Berlin Digital Conference / Annual Conference <2., 2019, Berlin>
1
Centre for European Policy Studies
1
Centre for Microsimulation and Policy Analysis
1
Christian Rieck <Firma>
1
Deutsches Institut für Entwicklungspolitik
1
Deutschland / Umweltbundesamt
1
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Springer eBook Collection
33
Technological forecasting & social change : an international journal
31
Journal of business research : JBR
26
Journal of digital banking
22
Springer Proceedings in Business and Economics
17
Finance research letters
12
SpringerLink / Bücher
12
Electronic markets : EM ; the international journal of electronic commerce and business media
11
Information systems research : ISR
9
Business horizons
8
CESifo working papers
8
Journal of open innovation : technology, market, and complexity
8
Technovation : the international journal of technological innovation, entrepreneurship and technology management
8
Telecommunications policy : the international journal of digital economy, data sciences and new media
8
Internet policy review : journal on internet regulation
7
Journal of retailing and consumer services
7
Business & information systems engineering
6
Economies : open access journal
6
Baltic Journal of Economic Studies
5
Cogent business & management
5
Digital Business in Africa : Social Media and Related Technologies
5
Digitalization in organizations
5
Discussion paper
5
Discussion paper series / Philippine Institute for Development Studies
5
Discussion papers / CEPR
5
Electronic markets : the international journal on networked business
5
European research studies
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of payments strategy & systems
5
Journal of risk and financial management : JRFM
5
Research
5
The journal of services marketing
5
Business strategy and the environment
4
Digital marketing : global strategies from the world's leading experts
4
Digitalization in business : on the road to a sustainable world
4
Discussion paper series / IZA
4
Information systems and e-business management : ISeB
4
International journal of innovation and technology management
4
International journal of technology marketing : IJTMkt
4
Italian journal of marketing : ITJM
4
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ECONIS (ZBW)
1,608
EconStor
4
USB Cologne (EcoSocSci)
2
USB Cologne (business full texts)
1
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1
Exploring the relationship between
lifestyle
, digital financial element and digital financial services experience
Bapat, Dhananjay
- In:
International journal of bank marketing
40
(
2022
)
2
,
pp. 297-320
Persistent link: https://www.econbiz.de/10013165365
Saved in:
2
In search of a digital nomad : defining the phenomenon
Olga, Hannonen
- In:
Information technology & tourism
22
(
2020
)
3
,
pp. 335-353
Persistent link: https://www.econbiz.de/10012310666
Saved in:
3
Mindfulness of digital detoxification : healthy
lifestyle
in tourism
Talukder, Mohammad Badruddoza
;
Kumar, Sanjeev
;
Das, Iva Rani
- In:
Contemporary management and global leadership for …
,
(pp. 56-71)
.
2024
Persistent link: https://www.econbiz.de/10014532586
Saved in:
4
Vertrieb 4.0 : Vertrieb und
Marketing
in einer digitalen Welt
Biesel, Hartmut H.
-
2016
-
1. Auflage
Persistent link: https://www.econbiz.de/10011544304
Saved in:
5
Open business model innovation via the internet : how wiki technologies can improve the quality of business models
Bretschneider, Ulrich
;
Ebel, Philipp
;
Leimeister, Jan Marco
- In:
International journal of innovation and technology …
18
(
2021
)
2
,
pp. 2040004-1-2040004-18
Persistent link: https://www.econbiz.de/10012613096
Saved in:
6
Towards a digital work environment : the influence of collaboration and networking on employee performance within an enterprise social media platform
Dittes, Sven
;
Smolnik, Stefan
- In:
Journal of business economics : JBE
89
(
2019
)
8/9
,
pp. 1215-1243
Persistent link: https://www.econbiz.de/10012125843
Saved in:
7
Work and performance feedback in a digital world : how social software facilitates feedback exchange
Stöckli, Emanuel
-
2020
Persistent link: https://www.econbiz.de/10012316438
Saved in:
8
From books to blogs : the digitalization journey of a contentpreneur
Mostafa, Hend
;
Apaydin, Marina
;
Gold, Shaun
;
Hammoda, Basel
- In:
Contemporary entrepreneurship : global perspectives and …
,
(pp. 9-18)
.
2024
Persistent link: https://www.econbiz.de/10014537230
Saved in:
9
Investigating digital storytelling for the creation of positively engaging digital content
Nicoli, Nicholas
;
Henriksen, Kine
;
Komodromos, Marcos
; …
- In:
EuroMed journal of business
17
(
2022
)
2
,
pp. 157-173
Persistent link: https://www.econbiz.de/10013362435
Saved in:
10
Digitalisierung und Innovation : Planung - Entstehung - Entwicklungsperspektiven
Keuper, Frank
-
2013
Bereich
Marketing
, Sales & Customer Services mit dem Schwerpunkt auf Automotive After-Sales und Digitalisierung. …
Persistent link: https://www.econbiz.de/10014016630
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