In this digital era, Digital Innovation & Enterprise have emerged as a possible prescription in the sharing economy. Scholars have noted that digital innovation is transforming the technological landscape, entrepreneurial practices, and the behaviours, attitudes, and beliefs of consumers across...

This article explores the impact of digitisation on the Indian film industry clustered around the metropolis of Mumbai known as Bollywood. It seeks to examine the opportunities and challenges posed by the digital and Internet revolution and how industry players exploit these opportunities and...