How valuable, and at the same time, how respective of privacy is the Web? This paper uses conjoint techniques to assess how online users make the trade-off between use of free online applications and the desire to protect their privacy. While a large number of Web users are indeed greatly...

With the increasing availability of digital technologies, many firms are planning to develop digitally-enabled business models. Digital technologies can give an impulse to realign strategies through two channels: Initial use of digital technologies may help firms spot their potential and...