As information technology becomes integral to the products and services in a growing range of industries, there has been a corresponding surge of interest in understanding how firms can effectively formulate and execute digital business strategies. This fusion of IT within the business...

This article explores the impact of digitisation on the Indian film industry clustered around the metropolis of Mumbai known as Bollywood. It seeks to examine the opportunities and challenges posed by the digital and Internet revolution and how industry players exploit these opportunities and...