"This book provides an in-depth review of research related to the concepts and theories around topics such as productivity, interactivity and participation in organizational communication settings, including, but not limited to conceptualizations, theoretical foundations, conceptual analysis,...

Cover -- GRUNDLEGENDE ASPEKTE DER KOMMUNIKATION ÜBER DIGITALE UND SOZIALE MEDIEN -- Vom Internet der Dinge zum Internet der Menschen -- CEO-Kommunikation auf Twitter. Differenzierung des Nutzungsverhaltens unter Berücksichtigung von Repräsentation und Reputation -- 1. Einleitung -- 2. Theorie...

"This book highlights important approaches to evaluating the creditability of digital sources and techniques used for various digital fields, presenting research in the area of computer mediated communication and how it currently affects digital culture and online credibility"--Provided by...

Over the past half century, corporate social responsibility has become an important concept in management, marketing and communication literature. In the past twenty years a visible shift has been made into what was written about CSR: a move away from the financial benefits derived from such...