1: Introduction: the future of luxury -- 2: The industry is special -- 3: Cautious Steps towards Digital -- 4: Customer Centricity is Key -- 5: Digital Transformation of the Omni-personal Customer Journey -- 6: How To Go Omni-personal -- 7: Conclusion: Embark on Your Journey to the Omni-personal...

This paper contains our personal observations on the CMA's Interim Report on its Market Study on Online platforms and digital advertising (the “Interim Report”). As a starting point, we are very impressed by the quality of the Interim Report as it correctly identifies the competition issues...

Social media platforms have evolved into the ‘modern public square' - with all the legal complexities involved. Public discourse, free speech and global online crime prevention are all at present under extreme pressures, due, ironically, to both significant over-blocking and under-blocking by...

This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as sser psychology and behavior in social commerce, influencer marketing in social...

Purpose - The purpose of this study is to investigate the influence of digital transformation on the intersection of marketing and sales departments. Design/methodology/approach - This area has received little attention in academic literature while considerable amount of research exists...