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How mobile augmented reality digitally transforms the retail sector : examining trust in augmented reality apps and online/offline store patronage intention
Kang, Ju-Young M.
;
Kim, Jungkeun
;
Lee, Ji Young
;
Lin, …
- In:
Journal of fashion marketing and management
27
(
2023
)
1
,
pp. 161-181
Persistent link: https://www.econbiz.de/10013555083
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