The widespread access to the Internet has undoubtedly changed the way businesses handle their processes and interact with their customers. With the surge of new devices, business models, technologies, and platforms, alongside social media growth and innovative advertising, it became easier to...

Innovative digital technologies, together with new sustainable practices, push for new business models and skillsets, pressuring companies to adapt to external change in order to gain competitive advantage. Higher education institutions could offer support. More than 20% of university graduates...