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A consumer-based taxonomy of digital customer engagement practices

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Not all clicks are equal : detecting engagement with digital content

Zhou, Yayu; Calder, Bobby J.; Malthouse, Edward C.; … - In: Journal of media business studies 19 (2022) 2, pp. 90-107

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How does Snapp interact with customers? : investigating customer engagement solutions in Snapp's digital organisation with netnography method

Rastgar, Abbas Ali; Asgharinajib, Maryam; Alipour, Sima - In: International journal of business information systems : … 42 (2023) 3/4, pp. 331-348

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Technology adoption factors in the digitization of popular culture : analyzing the online gambling market

Scott, Stephanie; Hughes, Paul; Hodgkinson, Ian; Kraus, … - In: Technological forecasting & social change : an … 148 (2019), pp. 1-10

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The impact of digitalization on customer knowledge management

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Content or community? : a digital business strategy for content providers in the social age

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Digital Business in Africa : Social Media and Related Technologies

Adeola, Ogechi (ed.); Edeh, Jude Ndubuisi (ed.); … - 2022

1. Digital Business in Africa: Social Media and Related Technologies – An Introduction -- 2. Ethical Social Media Marketing in Africa -- 3. The Benefits and Challenges of Social Media Marketing: Experience from Small and Rural-Based Entrepreneurs in the Vhembe District of Limpopo Province,...