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~subject:"Direct marketing"
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Direct marketing
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Holland, Heinrich
17
Kreutzer, Ralf T.
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Mann, Andreas
17
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Belz, Christian
11
Donkers, Bas
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Schwarz, Torsten
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Dahlhoff, Hans-Dieter
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Künzler, Hans-Peter
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Diepen, Merel van
7
Wirthgen, Bernd
7
Wirtz, Bernd W.
7
Goyal, Aparajita
6
Häusler, Eduard
6
Park, Jin Seong
6
Potharst, Rob
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Tapp, Alan
6
Wagner, Ralf
6
Wood, Daniel H.
6
Aikin, Kathryn J.
5
Albers, Sönke
5
Bliemel, Friedhelm
5
Dallmer, Heinz
5
Groß, Claudia
5
Huh, Jisu
5
Link, Jörg
5
Liu, Qiang
5
Meffert, Heribert
5
Piersma, Nanda
5
Schneider, Helmut
5
Sullivan, Helen W.
5
Van den Poel, Dirk
5
Zühlsdorf, Anke
5
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4
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18
Springer Fachmedien Wiesbaden
15
National Bureau of Economic Research
8
Deutscher Direktmarketing-Verband
6
Erasmus Research Institute of Management
5
Institut für Statistik und Mathematische Wirtschaftstheorie <Augsburg>
3
Inter-American Development Bank
3
Marketing-Centrum <Münster (Westf)>
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Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
Deutsche Post AG
2
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2
Erasmus University Rotterdam, Econometric Institute
2
Faculteit der Economische Wetenschappen, Erasmus Universiteit Rotterdam
2
Springer Gabler <Firma>
2
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <13., Hamburg>
2
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <14., 2019, Pforzheim>
2
American Marketing Association / Cincinnati Chapter
1
American Marketing Association / Public Utilities Section
1
Bayerische Landesanstalt für Landwirtschaft
1
Books on Demand GmbH <Norderstedt>
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Bundesverband Digitale Wirtschaft
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Bundesverband des Deutschen Textil-Einzelhandels
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1
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Fördergesellschaft Marketing an der Universität Augsburg
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Health marketing quarterly
34
SpringerLink / Bücher
33
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
21
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
20
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Journal of Consumer Marketing
17
Marketing Intelligence & Planning
15
Direct marketing : an international journal
14
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
14
Leitfaden Online-Marketing ; [Bd. 1]
14
Direct store delivery : concepts, applications and instruments
13
Journal of business research : JBR
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
ERIM report series research in management
10
Journal of marketing research : JMR
10
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Research
9
European Journal of Marketing
8
European journal of operational research : EJOR
8
Europäische Hochschulschriften / 5
8
International direct marketing : principles, best practices, marketing facts
8
NBER working paper series
8
Journal of advertising research
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Schriften zu Dialogmarketing 'revisited'
7
Springer eBook Collection
7
Springer eBook Collection / Business and Economics
7
Arbeitsbericht ... des Competence Center E-Business Basel
6
Arbeitsberichte der Hochschule für Wirtschaft FHNW
6
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
6
Die Bank
6
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
6
Journal of marketing
6
Journal of marketing communications
6
Journal of retailing and consumer services
6
Journal of targeting, measurement and analysis for marketing
6
Kundenmanagement & Electronic Commerce
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
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Source
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ECONIS (ZBW)
1,470
Other ZBW resources
69
RePEc
21
USB Cologne (EcoSocSci)
9
BASE
3
EconStor
3
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1
Response measurement and optimization of direct mailings
Schröder, Nadine
;
Hruschka, Harald
- In:
Journal für Betriebswirtschaft : management review …
62
(
2012
)
3/4
,
pp. 261-308
Persistent link: https://www.econbiz.de/10009731601
Saved in:
2
Personal selling in marketing
Olariu, Ioana
- In:
Studies and scientific researches / Faculty of Economic …
(
2017
),
pp. 95-101
Persistent link: https://www.econbiz.de/10011810970
Saved in:
3
Direct marketing and the structure of farm sales : an unconditional quantile regression approach
Park, Timothy A.
- In:
Journal of agricultural and resource economics : JARE ; …
40
(
2015
)
2
,
pp. 266-284
Persistent link: https://www.econbiz.de/10011347960
Saved in:
4
Incorporating direct marketing activity into latent attrition models
Schweidel, David A.
;
Knox, George
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
3
,
pp. 471-487
Persistent link: https://www.econbiz.de/10009759889
Saved in:
5
Evaluating the factors influencing the number of visits to farmers' markets
Abelló, Francisco J.
;
Palma, Marco A.
;
Waller, Mark L.
; …
- In:
Journal of food products marketing
20
(
2014
)
1
,
pp. 17-35
Persistent link: https://www.econbiz.de/10010355143
Saved in:
6
Optimization of the annual planning of targeted offers in direct marketing
Delanote, S.
;
Leus, Roel
;
Talla Nobibon, Fabrice
- In:
Journal of the Operational Research Society : OR
64
(
2013
)
12
,
pp. 1770-1779
Persistent link: https://www.econbiz.de/10010228329
Saved in:
7
DMA Customer Acquisition Barometer 2014
Jain, Yashraj
;
Colwell, Andrew
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
4
,
pp. 270-275
Persistent link: https://www.econbiz.de/10010385972
Saved in:
8
Price comparison, price competition, and the effects of ShopBots
Passyn, Kirsten A.
;
Diriker, Memo
;
Settle, Robert B.
- In:
Journal of business & economics research
11
(
2013
)
9
,
pp. 401-415
Persistent link: https://www.econbiz.de/10010198481
Saved in:
9
Highlights from the 2013 Abacus Annual Trends Report
Masnaghetti, Michele
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 71-76
Persistent link: https://www.econbiz.de/10010256403
Saved in:
10
The 2013 Customer Intimacy Index
Wood, Andy
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 64-70
Persistent link: https://www.econbiz.de/10010256405
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