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Strategic segmentation using outlet malls
Coughlan, Anne T. (contributor);  … - 2004 - [Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10002379272
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A survey of outlet mall retailing : past, present, and future
Coughlan, Anne T. (contributor);  … - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002380501
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Outlet malls : strategic segmentation of markets with two dimensions of consumer heterogeneity
Coughlan, Anne T. (contributor);  … - 2003 - [Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10002341733
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Good marketing to "bad consumers" : outlet malls, gray markets, and warehouse sales
Coughlan, Anne T.; Soberman, David A. - 1999
Persistent link: https://www.econbiz.de/10001362272
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The strategic role of outlet mall retailing
Coughlan, Anne T. (contributor);  … - 2002 - [Elektronische Ressource], rev. version of 99/43/MKT
Persistent link: https://www.econbiz.de/10001651374
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Drivers and moderators of direct selling business outcomes : why I participate affects how I perform
Coughlan, Anne T.; Gerke, Michael; Krafft, Manfred - In: Marketing : ZFP ; journal of research and management 46 (2024) 1, pp. 4-19
Persistent link: https://www.econbiz.de/10014634755