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The thesis presents an investigation of the question whether it is viable for the English company Essential Care to introduce a direct selling channel in the United Kingdom.The thesis provides an outline of the direct selling and labour market in the United Kingdom, including organisations and...
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Network Marketing zum Direktvertrieb ist eine Abgrenzung zum indirekten stationärenHandel erforderlich. Einen weiteren …
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The presented study analyzes the effects of experience marketing on the attractiveness of German factory-outlet-centers (FOC). Due to a changing competitive landscape and societal value changes, the retail sector has to find new ways to remain attractive for consumers, one of this is the use of...
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