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Crossing incentive alignment and adaptive designs in choice-based conjoint : A fruitful endeavor
Sablotny-Wackershauser, Verena
;
Lichters, Marcel
;
Guhl, …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
3
,
pp. 610-633
Persistent link: https://www.econbiz.de/10015047909
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