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Measurement of consumer preferences for bucket pricing plans with different service attributes

Schlereth, Christian; Skiera, Bernd - In: International journal of research in marketing : IJRM ; … 29 (2012) 2, pp. 167-180

Persistent link: https://www.econbiz.de/10009569977

Using discrete choice experiments to estimate willingness-to-pay intervals

Schlereth, Christian; Eckert, Christine; Skiera, Bernd - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 761-776

Persistent link: https://www.econbiz.de/10009579971

Using Discrete Choice Experiments to Estimate Willingness-to-Pay Intervals

Schlereth, Christian - 2014

Willingness-to-pay has always been conceptualized as a point estimate, frequently as the price that makes the consumer indifferent between buying and not buying the product. In contrast, this article estimates willingness-to-pay (WTP) as an interval based on discrete choice experiments and a...

Persistent link: https://www.econbiz.de/10013049590

Sample-based longitudinal discrete choice experiments : preferences for electric vehicles over time

Keller, Katharina; Schlereth, Christian; Hinz, Oliver - In: Journal of the Academy of Marketing Science 49 (2021) 3, pp. 482-500

Persistent link: https://www.econbiz.de/10012548052

Why do consumers prefer static instead of dynamic pricing plans? : an empirical study for a better understanding of the low preferences for time-variant pricing plans

Schlereth, Christian; Skiera, Bernd; Schulz, Fabian - In: European journal of operational research : EJOR 269 (2018) 3, pp. 1165-1179

Persistent link: https://www.econbiz.de/10011866895

Two new features in discrete choice experiments to improve willingness-to-pay estimation that result in SDR and SADR: separated (adaptive) dual response

Schlereth, Christian; Skiera, Bernd - In: Management science : journal of the Institute for … 63 (2017) 3, pp. 829-842

Persistent link: https://www.econbiz.de/10011656398