The aim of this research is to aid winery managers in bundling a plethora of different service features to meet the wine tourists' expectations. A discrete choice model using best-worst scaling (BWS) data is estimated to obtain the relative importance of the attributes included in the analysis....

For optimal solutions in health care, decision makers inevitably must evaluate trade-offs, which call for multiattribute valuation methods. Researchers have proposed using best-worst scaling (BWS) methods which seek to extract information from respondents by asking them to identify the best and...