Public acceptance is crucial for successful implementation of energy technologies in society. However, studies that use the concept do so in diverse and often inconsistent ways. They also often limit themselves to specific technologies and do not account for the effects of labeling, time, and...

We build and empirically test a model that predicts the display of innovative behavior as a function of environmental change, with recent experience and economic status acting as moderators. We start with the model developed by Slevin (1971), which evolved from the so-called innovation boundary....