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Stochastic consumer brand choice models : Purely behavioral and decision models

Böcker, Franz - 1981

Persistent link: https://www.econbiz.de/10000010759

Disentangling preferences and learning in brand choice models

Shin, Sangwoo; Misra, Sanjog; Horsky, Dan - In: Marketing science : the marketing journal of the … 31 (2012) 1, pp. 115-137

Persistent link: https://www.econbiz.de/10009511625

Modelling air carrier choices with a Segment Specific Cross Nested Logit model

Drabas, Tomasz; Wu, Cheng-lung - In: Journal of air transport management 32 (2013), pp. 8-16

Persistent link: https://www.econbiz.de/10010127372

Incorporating responsiveness to marketing efforts in brand choice modeling

Fok, Dennis; Paap, Richard; Franses, Philip Hans - In: Econometrics : open access journal 2 (2014) 1, pp. 20-44

We put forward a brand choice model with unobserved heterogeneity that concerns responsiveness to marketing efforts. We …

Persistent link: https://www.econbiz.de/10010336207

Private labe brand choice dynamics logit model inviolving demographic and psycholgraphic variables

Abhishej - In: South Asian journal of management : SAJM 21 (2014) 1, pp. 49-64

Persistent link: https://www.econbiz.de/10010373377

Bestimmung von Optimal- und Gleichgewichtslösungen auf Grundlage empirischer Kaufakt- und Markenwahlmodelle

Mies, Christian G. - 2006

Persistent link: https://www.econbiz.de/10003401269

Demand for pharmaceutical drugs: a choice modelling experiment

Merino Castelló, Anna (contributor) - 2003 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001939834

Mixed MNL models for discrete response

McFadden, Daniel; Train, Kenneth - In: Journal of applied econometrics 15 (2000) 5, pp. 447-470

Persistent link: https://www.econbiz.de/10001533548

A flexible brand choice model based on neural net methodology : a comparison to the linear utility multinomial logit model and its latent class extension

Hruschka, Harald; Fettes, Werner; Probst, Markus; Mies, … - In: OR spectrum : quantitative approaches in management 24 (2002) 2, pp. 127-143

Persistent link: https://www.econbiz.de/10001673539

Brand - Price Interactions in Discrete Choice : But Should You?

Lee, Jake - 2018

look at brand-price interactions (equivalent to brand specific price effects) that are often recommended in practice ….We show that brand specific pricing is unnecessary when using HB estimation and the added terms can lead to devastating model …

Persistent link: https://www.econbiz.de/10012908129

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