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Differences between early adopters of disruptive and sustaining innovations
Reinhardt, Ronny; Gurtner, Sebastian - In: Journal of business research : JBR 68 (2015) 1, pp. 137-145
Persistent link: https://www.econbiz.de/10010433156
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The overlooked role of embeddedness in disruptive innovation theory
Reinhardt, Ronny; Gurtner, Sebastian - In: Technological forecasting & social change : an … 132 (2018), pp. 268-283
Persistent link: https://www.econbiz.de/10011960219
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Towards an adaptive framework of low-end innovation capability : a systematic review and multiple case study analysis
Reinhardt, Ronny; Gurtner, Sebastian; Griffin, Abbie - In: Long range planning : LRP ; international journal of … 51 (2018) 5, pp. 770-796
Persistent link: https://www.econbiz.de/10011938048
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Differences between early adopters of disruptive and sustaining innovations
Reinhardt, Ronny; Gurtner, Sebastian - In: Journal of Business Research 68 (2015) 1, pp. 137-145
The success of innovations strongly depends on knowledge about early adopters. Prior research helps to describe the characteristics of this important customer type. However, not distinguishing between different types of innovation and different types of early adopters bears substantial risk....
Persistent link: https://www.econbiz.de/10011077411