Istanbulluoglu, Doga; Leek, Sheena; Szmigin, Isabelle T. - In: European Journal of Marketing 51 (2017) 5/6, pp. 1109-1128
companies in their attempts to deal with complaints (i.e. audience and amount of information available). Practical implications … feedback, to improve their product/service and to retain customers through satisfactorily addressing their complaints …