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The paper aims to investigate the different forms of retaliatory responses towards dissatisfactory service encounters experienced by Australian consumers. It further compares demographic and psychographic profiles of complainers versus non-complainers. 1200 mail surveys were sent out through a...
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companies in their attempts to deal with complaints (i.e. audience and amount of information available). Practical implications … feedback, to improve their product/service and to retain customers through satisfactorily addressing their complaints …
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