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Outlet malls : strategic segmentation of markets with two dimensions of consumer heterogeneity
Coughlan, Anne T. (contributor);  … - 2003 - [Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10002341733
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When is the best ship a leaky one? : Segmentation, competition and gray markets
Coughlan, Anne T.; Soberman, David A. - 1998 - (Rev. version of 98/09/MTK)
Persistent link: https://www.econbiz.de/10000992431
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New product distribution and inter-channel competition : market-making, market-taking, and competitive effects in several European countries
Gatignon, Hubert A. (contributor);  … - 2007
Persistent link: https://www.econbiz.de/10003591697
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New product distribution and inter-channel competition : market-making, market-taking, and competitive effects in several European countries
Gatignon, Hubert A. (contributor);  … - 2007 - Rev.
Persistent link: https://www.econbiz.de/10003662075
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Inter-channel competition and new product diffusion : market making, market taking, and competitive effects in several European countries
Gatignon, Hubert A. (contributor);  … - 2002 - [Elektronische Ressource], rev. version of 2001/57/MKT
Persistent link: https://www.econbiz.de/10001716436
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Inter-channel competition and new product diffusion : market making, market taking, and competitive effects in several European countries
Gatignon, Hubert A. (contributor);  … - 2001 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001632260