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The dark side of channel loyalty programmes : managing tier demotion and deceitful behaviours
Cox, David
- In:
European journal of marketing
56
(
2022
)
9
,
pp. 2533-2545
Persistent link: https://www.econbiz.de/10013457370
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2
Deliberate learning as a strategic mechanism in enabling channel partner sales performance
Keeling, Debbie Isobel
;
Cox, David
;
Ruyter, Ko de
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 113-123
Persistent link: https://www.econbiz.de/10012321920
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