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Persistent link: https://www.econbiz.de/10013071099
The distribution channels link the customers with the businesses. For many years, the tourism businesses may have distributed their products and services through intermediaries. However, the latest advances in technology have brought significant changes in this regard. More individuals and...
Persistent link: https://www.econbiz.de/10012907535
The presentation of Table 2 in the original version of this article (quot;A Survey of Stackelberg Differential Game Models in Supply and Marketing Channelsquot;, Journal of Systems Science and Systems Engineering, Vol. 16, No. 4, pp., 385-413, 2007) contained a few typos. The corrected Table 2...
Persistent link: https://www.econbiz.de/10012768926
Moment marketing is a new strategy that entails the ability to synchronize online advertising (e.g., sponsored search) in real time with relevant offline events such as TV ads. More and more practitioners are employing this strategy, given the increasing availability of technologies that enable...
Persistent link: https://www.econbiz.de/10012826174
The authors study the effect of changes in the U.S. income distribution on assortment size in the mainstream grocery channel. Census demographics for 1,711 counties are matched to local assortment data from Nielsen in 944 grocery product categories from 2007 to 2013. The authors show that –...
Persistent link: https://www.econbiz.de/10012851130
S-Commerce stands for social Commerce, where the leading emergence of social networking is used as a mode of payment launching, advertising, distribution and requisition placement for the wholesalers as well as for the retailers. It is nothing but a store technically it should call...
Persistent link: https://www.econbiz.de/10013047820
Evaluating channel performance is crucial for actively managing multiple sales channels, and requires understanding the customers' channel preferences. Two key components of channel performance are (i) the existing customers' intrinsic loyalty to a particular channel and (ii) the channel's...
Persistent link: https://www.econbiz.de/10013048924
Internet distribution channels may be either advantageous or detrimental for a company. Therefore, this study analyzes their performance, antecedents, and effect on company performance. Using survey data from multichannel retailers and structural equation model methodology, the authors show that...
Persistent link: https://www.econbiz.de/10013049578
This article examines the emergence of the American stove industry, detailing the complex interactions among changes in the product, the organization of production, and the methods of selling cast-iron heating and cooking equipment to consumers nationwide, particularly in the antebellum years....
Persistent link: https://www.econbiz.de/10012749857
Door-to-door selling was a key factor behind the particularly rapid interwar diffusion of vacuum cleaners among British households, relative to other quot;high-ticketquot; labor-saving appliances. Yet the door-to-door system incurred both high distribution costs and considerable...
Persistent link: https://www.econbiz.de/10012756244