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Managing business in a multi-channel world : success factors for e-business
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Developing consumer-preference profiles as a basis for multi-channel service concepts
Tinnilä, Markku
;
Öörni, Anssi
;
Raijas, Anu
- In:
Managing business in a multi-channel world : success …
,
(pp. 17-31)
.
2005
Persistent link: https://www.econbiz.de/10003120443
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