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Problem definition: In this e-commerce age, majority manufacturers sell products through online channels in addition to retail channels. This leads to dual channel competition and channel conflict. One popular operation in practice to reduce channel conflict is through increasing channel...
Persistent link: https://www.econbiz.de/10012888823
We consider a dual channel supply chain in which a manufacturer sells a single product to end-users through both a traditional retail channel and a manufacturer-owned direct online channel. We adopt a commonly used linear demand substitution model in which the mean demand in each channel is a...
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The presentation of Table 2 in the original version of this article (quot;A Survey of Stackelberg Differential Game Models in Supply and Marketing Channelsquot;, Journal of Systems Science and Systems Engineering, Vol. 16, No. 4, pp., 385-413, 2007) contained a few typos. The corrected Table 2...
Persistent link: https://www.econbiz.de/10012768926
Stackelberg differential game models have been used to study sequential decision making in non-cooperative games in diverse fields. In this paper, we survey recent applications of Stackelberg differential game models to the supply chain management and marketing channels literatures. A common...
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