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Distribution channel
Consumer behaviour
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Guissoni, Leandro Angotti
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Zambaldi, Felipe
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Journal of marketing channels : distribution systems, strategy, and management
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Journal of retailing
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Distribution effectiveness through full- and self-service channels under economic fluctuations in an emerging market
Guissoni, Leandro Angotti
;
Rodrigues, Jonny Mateus
; …
- In:
Journal of retailing
97
(
2021
)
4
,
pp. 545-560
Persistent link: https://www.econbiz.de/10013270696
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2
Numeric or weighted distribution? : the effect of different channel performance metrics on market share
Guissoni, Leandro Angotti
;
Rodrigues, Jonny Mateus
; …
- In:
Journal of marketing channels : distribution systems, …
26
(
2020
)
2
,
pp. 108-119
Persistent link: https://www.econbiz.de/10012258192
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