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Journal of retailing and consumer services
126
European journal of operational research : EJOR
112
International journal of production economics
101
Journal of retailing
70
Journal of marketing channels : ... distribution systems, strategy, and management
62
Management science : journal of the Institute for Operations Research and the Management Sciences
61
Journal of business research : JBR
60
Industrial marketing management : the international journal for industrial and high-tech firms
58
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
57
International journal of production research
49
Transportation research / E : an international journal
48
Omega : the international journal of management science
37
The international review of retail, distribution and consumer research
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Handbuch Multi-Channel-Marketing
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International journal of retail & distribution management
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Journal of the Academy of Marketing Science
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SpringerLink / Bücher
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing
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Production and operations management : an international journal of the Production and Operations Management Society
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Production and operations management : the flagship research journal of the Production and Operations Management Society
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Marketing letters : a journal of research in marketing
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Manufacturing & service operations management : M & SOM
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The journal of business & industrial marketing
19
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
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Europäische Hochschulschriften / 5
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Gabler Edition Wissenschaft
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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International journal of logistics : research and applications
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Journal of the Operational Research Society
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American journal of agricultural economics
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International journal of retail and distribution management
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Electronic commerce research
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Information systems research : ISR
14
International journal of logistics systems and management
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Journal of revenue and pricing management
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Asia Pacific journal of marketing and logistics
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ECONIS (ZBW)
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1
Multikanalstrategien : Konzepte, Methoden und Erfahrungen
Ahlert, Dieter
(
contributor
)
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001703473
Saved in:
2
Vertrieb : Planen, Umsetzen, Optimieren
Albers, Sönke
(
ed.
);
Haßmann, Volker
(
ed.
); …
-
2006
-
[Stand]: August 2006
Persistent link: https://www.econbiz.de/10003350329
Saved in:
3
Kundenorientierung in vertikalen Absatzsystemen : Bedeutung der Hersteller-Händler-Zusammenarbeit am Beispiel der Automobilwirtschaft
Jensen, Christian J.
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001539945
Saved in:
4
Strategisches Absatzkanalmanagement in Märkten mit hoher Nachfragemacht des Handels : eine Bestandsaufnahme mit Beispielen aus der Möbelindustrie
Bergmann, Gustav
-
1988
Persistent link: https://www.econbiz.de/10000081895
Saved in:
5
Channel champions : how leading companies build new strategies to serve customers
Wheeler, Steven
-
1999
Persistent link: https://www.econbiz.de/10013531564
Saved in:
6
The role of digital channels in industrial marketing communications
Karjaluoto, Heikki
;
Mustomen, Nora
;
Ulkuniemi, Pauliina
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 703-710
Persistent link: https://www.econbiz.de/10011382374
Saved in:
7
Content marketing strategy of branded YouTube channels
Wang, Rang
;
Chan-Olmsted, Sylvia M.
- In:
Journal of media business studies
17
(
2020
)
3/4
,
pp. 294-316
Persistent link: https://www.econbiz.de/10012312168
Saved in:
8
A comparison of social media marketing between B2B, B2C and mixed business models
Iankova, Severina
;
Davies, Iain
;
Archer-Brown, Chris
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 169-179
Persistent link: https://www.econbiz.de/10012107706
Saved in:
9
The impact of digital marketing on attracting more audiences considering the mediating role of organisational culture the case : the Palestinian telecommunications industry
Naser, Asil Khaled
;
Alfara, Alia'a Ibrahim
;
Sukkar, …
- In:
MENA Journal of Cross-Cultural Management
1
(
2020/2022
)
2
,
pp. 143-161
Persistent link: https://www.econbiz.de/10013358896
Saved in:
10
Permission marketing strategy shaping consumer behaviour through online communication channels
Abašidze, Irakli
- In:
Baltic Journal of Economic Studies
9
(
2023
)
2
,
pp. 8-18
Persistent link: https://www.econbiz.de/10014287244
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