Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Diversification"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The relationship between marke...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Diversification
Advertising
8
Werbung
7
Advertising effects
5
Werbewirkung
5
USA
4
United States
4
Consumer behaviour
3
Firm performance
3
Innovation diffusion
3
Innovationsdiffusion
3
Multinationales Unternehmen
3
Strategic management
3
Strategisches Management
3
Theorie
3
Theory
3
Transnational corporation
3
Unternehmenserfolg
3
Arzneimittel
2
Arzneimittelmarkt
2
Betriebliche Budgetierung
2
Bibliometrics
2
Bibliometrie
2
Corporate budgeting
2
Creativity
2
Digitalisierung
2
Digitization
2
Direct marketing
2
Direktmarketing
2
Distribution channel
2
Diversifikation
2
Einzelhandel
2
Fachzeitschrift
2
Globalisierung
2
Globalization
2
Hype
2
Information
2
Innovation
2
International market entry
2
Internationaler Markteintritt
2
more ...
less ...
Online availability
All
Free
1
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Batsakis, Georgios
2
Theoharakis, Vasilis
2
Azar, Goudarz
1
Konara, Palitha
1
Singh, Rahul
1
Singh, Satwinder
1
Published in...
All
Global strategy journal
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The contingent effect of product relatedness on B2B firms pricing strategy : evidence from India
Batsakis, Georgios
;
Theoharakis, Vasilis
;
Azar, Goudarz
; …
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 266-274
Persistent link: https://www.econbiz.de/10012146629
Saved in:
2
Digital sales channels and the relationship between product and international diversification : evidence from going digital retail MNEs
Batsakis, Georgios
;
Konara, Palitha
;
Theoharakis, Vasilis
- In:
Global strategy journal
13
(
2023
)
4
,
pp. 830-856
Persistent link: https://www.econbiz.de/10014439438
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
