Recently the software industry has experienced fundamental changes in market structure through the entry of open source competitors, e.g. Linux‘s entry into the operating systems market. In a simple model we examine the effects of such a change in market structure from monopoly to duopoly...

Recently the software industry has experienced fundamental changes in market structure through the entry of open source competitors, e.g. Linux's entry into the operating systems market. In a simple model we examine the effects of such a change in market structure from monopoly to duopoly under...

This paper examines the behaviour of two firms competing in a duopoly, where firms can influence demand through use of advertising. The paper simulates the strategic interaction of the two firms based on a game-theoretic Cournot analytical model. The evolution over time of the Nash equilibrium...