Showing 1 - 10 of 1,383
Persistent link: https://www.econbiz.de/10011502604
Persistent link: https://www.econbiz.de/10012256761
Persistent link: https://www.econbiz.de/10012506004
Persistent link: https://www.econbiz.de/10014365428
Persistent link: https://www.econbiz.de/10000168493
Persistent link: https://www.econbiz.de/10003623711
Persistent link: https://www.econbiz.de/10011289828
Persistent link: https://www.econbiz.de/10009784810
Cooperative advertising is an agreement between a manufacturer and a retailer to share advertising cost at the local level. Previous studies have not investigated cooperative advertising for complementary products and their main focus was only on one good. In this paper, we study a two-echelon...
Persistent link: https://www.econbiz.de/10011557120
Persistent link: https://www.econbiz.de/10011537284