. Information can come through two different channels: advertising and sequential consumer search. We arrive at the following … results. First, there is no monotone relationship between prices and the degree of advertising. Second, advertising and search … are “substitutes” for a large range of parameters. Third, when the cost of either search or advertising vanishes, the …

. Information can come through two different channels: advertising and sequential consumer search. We arrive at the following … results. First, there is no monotone relationship between prices and the degree of advertising. Second, advertising and search … are “substitutes” for a large range of parameters. Third, when the cost of either search or advertising vanishes, the …

. Information can come through two different channels: advertising and sequential consumer search. The model is similar to that of … (1993). First, advertising and search are substitutes for a large range of parameters. Second, there is no monotone … relationship between prices and the degree of advertising. In particular, it is possible that high prices are advertised, while low …

We study a simple model in which two vertically differentiated firms compete in prices and mass advertising on an … advertising cost and quality differential (relative advertising cost), either there is no equilibrium in pure strategies or there … advertising cost goes to infinity, prices become equal and the advertising intensities converge to zero as well as the profits …

price collusion in duopoly markets. Two environments are tested, in which the size of the spillover between advertising … expenditures is varied. The results show that the competitiveness of advertising and prices are significantly higher when the … advertising spillover is higher than the price spillover than when advertising spillover is lower than the price spillover. In the …

simultaneously choose whether to advertise or not. Advertising increases the own immediate sales, but may also cause an externality …

This paper analyzes informative advertising in a duopoly market with differentiated products when consumer search is … information. In this case, firms undersupply advertising compared to the social optimum because of free-riding. If consumers are … advertising compared to the social optimum …

price collusion in duopoly markets. Two environments are tested, in which the size of the spillover between advertising … expenditures is varied. The results show that the competitiveness of advertising and prices are significantly higher when the … advertising spillover is higher than the price spillover than when advertising spillover is lower than the price spillover. In the …

oligopoly game in which firms sell differentiated goods and invest in advertising to increase the brand equity of their …