Pineau, Pierre-Olivier (ed.); Sigué, Simon (ed.); … - 2020 - 1st ed. 2020
Chapter 1. A Lanchester-Type Dynamic Game of Advertising and Pricing -- Chapter 2. On the Modelling of Price Effects in the Diffusion of Optional Contingent Products -- Chapter 3. The effects of consumer rebates in a competitive distribution channel -- Chapter 4. On the coordination of static...