Drone delivery services are novelty concepts to most people in emerging market economies. To gain competitive advantages, retailers in emerging market need to be proactive in understanding the key factors contributing to the acceptance of last-mile drone delivery services by general users. This...

Drone delivery services are novelty concepts to most people in emerging market economies. To gain competitive advantages, retailers in emerging market need to be proactive in understanding the key factors contributing to the acceptance of last-mile drone delivery services by general users. This...

Generation Zers are digital natives who may be early adopters of drone delivery services for e-commerce. Therefore, e-commerce vendors must understand what causes Gen Zers to believe, desire, and intend to adopt drone delivery services. Gen Zers were surveyed regarding their decision-making...

Generation Zers are digital natives who may be early adopters of drone delivery services for e-commerce. Therefore, e-commerce vendors must understand what causes Gen Zers to believe, desire, and intend to adopt drone delivery services. Gen Zers were surveyed regarding their decision-making...