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Towards a unified typology of digital communication technologies in international business : a tool for management and research
Hazlehurst, Christopher; Etter, Michael; Brouthers, Keith D. - In: Multinational business review 31 (2023) 4, pp. 437-458
Persistent link: https://www.econbiz.de/10014430349
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Digital consumer engagement : national cultural differences and cultural tightness
Thompson, Frauke Mattison; Brouthers, Keith D. - In: Journal of international marketing 29 (2021) 4, pp. 22-44
Persistent link: https://www.econbiz.de/10012660725
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Digital internationalization of traditional firms : virtual presence and entrepreneurial orientation
Ipsmiller, Edith; Dikova, Desislava; Brouthers, Keith D. - In: Journal of international management 28 (2022) 4, pp. 1-15
Persistent link: https://www.econbiz.de/10013471387