Using the unique dataset on web analytics and exploiting institutional features of search engine technology, I study the relationship between an ETF’s visibility on the Internet and its fund flows. I consider three channels of online visibility: Organic or “free” search, paid search, and...

The asset management, and more specifically the mutual fund industry, is facing major strategic challenges. Although the market is growing overall, its growth attracts a steady stream of new entrants and new products that jeopardize the position and profitability of (large) incumbent firms. In...