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"This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. With contributions from world-renowned experts, the book covers: Big Data, Artificial Intelligence and Analytics in Digital Marketing ; Emerging...
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Purpose: The purpose of this study is to quantify the impact of online customer reputation on financial profitability.Design/methodology/approach: Online reputation is captured by extracting the most recurring textual themes associated with customer satisfaction and dissatisfaction, expressed...
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Within the last six years the conference ENTER (International Conference on Information and Communication Technologies in Tourism) united various experts - practitioners as well as researchers - to exchange their experiences, ideas and visions in the sector of tourism and information technology...
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