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E-commerce
Consumer behaviour
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China
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Fam, Kim Shyan
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Economic research
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing analytics : JMA
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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ECONIS (ZBW)
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Rethinking catalogue and online B2B buyer channel preferences in the education supplies market
Richard, James E.
;
Purnell, Fruen
- In:
Journal of interactive marketing : a quarterly …
37
(
2017
),
pp. 1-15
Persistent link: https://www.econbiz.de/10011658329
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2
Digitalization in retailing : moving beyond e-commerce
Radon, Anita
(
ed.
);
Richard, James E.
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011813269
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3
Modelling e-commerce customer reactions : exploring online shopping carnivals in China
Liu, Yang
;
Li, Qi
;
Edu, Tudor
;
Negricea, Costel-Iliuţă
; …
- In:
Economic research
35
(
2022
)
1,3
,
pp. 3060-3082
Persistent link: https://www.econbiz.de/10014383574
Saved in:
4
Special issue: digitalization and its impact on contemporary marketing strategies and practices
Cham Tat Huei
(
ed.
);
Cheah, Jun-Hwa
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10013258373
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