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) focusing on their Internet branding strategies, the impact of management actions and how those actions contribute to e … working with customers and competitors using Internet technology, the role of marketing is critical; within marketing, brand …-commerce adoption. Internet-related partnering opportunities with large firms remain a concern for smaller firms. It reveals that …
Persistent link: https://www.econbiz.de/10009447199
New meta-targeting in online retailing -- Business model of online retailing -- Forms of online retailing -- Business systems and benchmarks in e-commerce -- Best practices and risks in online retailing.
Persistent link: https://www.econbiz.de/10014248049
This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences...
Persistent link: https://www.econbiz.de/10013504630
The decision to adopt e-commerce technology depends on a variety of variables. This paper explores the relative importance of structural firm-specific variables, the intrinsic value of the technology, expectations concerning the evolution of the technology, and the adoption behaviour of other...
Persistent link: https://www.econbiz.de/10010328457
In this guide, we discuss the impact of digitalization on the music industry. We rely on market and survey data at the international level as well as expert statements from the industry. The guide investigates recent developments in legal and technological protection of digital music and...
Persistent link: https://www.econbiz.de/10010334076
technology in order to identify their needs for the new mobile data technologies (MDT), the mobile Internet. The research design …
Persistent link: https://www.econbiz.de/10009438173
large agglomerations even in the Internet age while locations of standardized production activities with a high codified …
Persistent link: https://www.econbiz.de/10010273158
in the value chain model. Utilizing data from 113 firms doing business on the Internet, the findings indicate that firm … frequency utilize more types of Internet sales methods. …
Persistent link: https://www.econbiz.de/10009452196
peer-review] in Internet Research, published by and copyright Emerald Group Publishing Ltd. …
Persistent link: https://www.econbiz.de/10009455177