Plaza-Casado, Ana; Blanco-González, Alicia; … - In: European Research on Management and Business Economics … 30 (2024) 1, pp. 1-9
Legitimacy is fundamental to business internationalization and access to new markets. This variable is particularly important for emerging market multinationals (EMNEs) as they face numerous obstacles, including the information that consumers in the host country have about these companies in...
