Using Missouri Show-Me-Select Replacement Heifers Inc. sale data, this article uses hedonic modeling to assess the marginal implicit values of physical and genetic characteristics, expected performance characteristics of calves, and market factors to bred heifer price. In 2008, a higher quality...

The product life cycle of the new value added marketing strategy that a quality heifer program created in adding, a new product (heifers with additional value characteristics) is explored. The new product that will be examined is related to the Show-Me Select Heifer Replacement program. The Tier...