van Everdingen, van Everdingen, Y.M.; Waarts, Waarts, E. - Erasmus Research Institute of Management (ERIM), … - 2003
Studies on the adoption of innovations by companies generally include micro-level and meso-level variables in order to explain a company's receptiveness to innovations. This study adds to the literature by investigating the role of macro-level variables (i.e. national culture) to explain...