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Advertising and content differentiation : evidence from YouTube

Kerkhof, Anna - 2019

Does advertising revenue increase or diminish content differentiation in media markets? This paper shows that an … causal effect of advertising on the YouTubers' content choice. The analysis of around one million YouTube videos shows that … advertising leads to a twenty percentage point reduction in the YouTubers' probability to duplicate popular content, i.e., content …

Persistent link: https://www.econbiz.de/10012317621

Effectiveness of Influencer Marketing

Johne, Jane - 2023

Influencers are defined as independent opinion leaders on social media networks who influence the attitudes of their followers through blogs, tweets and the use of other social media. As a result, influencer marketing has become an integral part of brands' marketing strategies. This book has the...

Persistent link: https://www.econbiz.de/10014294760

Appointing central bankers : the politics of monetary policy in the United States and the European Monetary Union

Chang, Kelly H. - 2003

A formal model of the appointment process -- Estimating monetary policy preferences -- Empirically testing the model's predictions -- Appointments to the European Central Bank -- The origins of the Federal Reserve appointment process -- Conclusions