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The effects of economic convergence on the formulation of marketing strategy: an analysis of the European automobile industry
Hyŏn, Chae-hun - In: International journal of business 15 (2010) 2, pp. 143-158
Persistent link: https://www.econbiz.de/10003962170
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How many Europes are there? : an economic and cultural segmentation of the European market
Dursun-Kilic, Turkan; Kilic, Ceyhan - In: Journal of euromarketing 21 (2012) 2/3, pp. 136-152
Persistent link: https://www.econbiz.de/10009728875
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Uncovering the influence of the international marketing function in international firms
Gnizy, Itzhak; Shoham, Aviv - In: International marketing review 31 (2014) 1, pp. 51-78
Persistent link: https://www.econbiz.de/10010253927
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Power dynamics of the international marketing within firms and how they shape international performance
Gnizy, Itzhak - In: Industrial marketing management : the international … 57 (2016), pp. 148-158
Persistent link: https://www.econbiz.de/10011549588
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Standardisation and adaption of firms' export marketing strategies in familiar European and non-familiar non-European markets
Fuchs, Manfred; Köstner, Mariella - In: European journal of international management : EJIM 9 (2015) 3, pp. 306-325
Persistent link: https://www.econbiz.de/10011551255
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International marketing in Europe
Szymura-Tyc, Maja (contributor) - 2012
Persistent link: https://www.econbiz.de/10009671310
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International direct marketing strategies : a US-European comparison
Iyer, Ramesh T.; Hill, John S. - 2008
Persistent link: https://www.econbiz.de/10003657427
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The market of Europe or European markets? : Defining country groups for international marketing based on language
Mennicken, Claudia - In: European business in the global network. 2000
Persistent link: https://www.econbiz.de/10001703388