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Industry 4.0: A New Challenge and Opportunity for SME Marketers -- References -- 3 New Technologies and SMEs’ Business Model … -- References -- 6 How Can Managers Transform SME Marketing Strategies in a 4.0 Fashion? -- 6.1 SME 4.0 Marketing Transformation …
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Impact of the Information and Communication Technologies (ICT) on economic growth, recently attracted high research intererst. Thus, it has been found that in the case of developed European economies the considered impact is significant. In general, ICT diffusion has significant impact on the...
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The Internet transformed the landscape of world economy. E-conomics provides readers a roadmap to this new landscape, a systematic reference guide to economics in the information age and serves as the first textbook available. Scientists in communication economics from the U.S. and Europe have...
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