written by some of the world's leading scholars. The aims of the series are two-fold: to pinpoint the essential concepts of … meaningful insight into sport marketing from the central perspectives of authenticity and engagement. It explores new thinking on … a variety of key subjects such as sport participation, fan experience and shared brand equity. Key Features: - Utilises …

sports marketing -- Perspectives of sport - Opportunities and risks in sports marketing. … addition, megatrends such as digitalisation and globalisation have given new impetus to sports marketing, just as sport itself … Perspectives of sport - opportunities and risks in sports marketing The authors Prof. Dr. Dr. h.c. mult. Manfred Bruhn is Professor …

-of-the-shirt sponsorship. In contrast to North American sports leagues, the economic consequences of discrimination have seen little …Sponsorship income is one of the most important revenue sources for professional soccer clubs operating in the European … gained world-wide in recent times, the study at hand investigates the existence of racial discrimination within the scope of …

doing sports business. Driven by the courts, the 2007 overhaul of the approach and methodology has increased the scope of … competition policy towards sports associations and clubs. Nowadays, virtually all activities of sports associations that govern … and organize a sports discipline with business elements are subject to antitrust rules. This includes genuine sporting …