-of-the-shirt sponsorship. In contrast to North American sports leagues, the economic consequences of discrimination have seen little …Sponsorship income is one of the most important revenue sources for professional soccer clubs operating in the European … Sports Sponsorships by testing the relationship between the ethnic composition of a team and the value of the team’s front …

meaningful insight into sport marketing from the central perspectives of authenticity and engagement. It explores new thinking on … a variety of key subjects such as sport participation, fan experience and shared brand equity. Key Features: - Utilises … diverse field: marketing of sports and marketing via sports - Utilises strong visual and process models such as in managing …

sports marketing -- Perspectives of sport - Opportunities and risks in sports marketing. … addition, megatrends such as digitalisation and globalisation have given new impetus to sports marketing, just as sport itself … Perspectives of sport - opportunities and risks in sports marketing The authors Prof. Dr. Dr. h.c. mult. Manfred Bruhn is Professor …