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Postrzeganie polskiej marki w krajach Unii Europejskiej : raport z badań

Jasiecki, Krzysztof - 2004 - 1. wyd

Persistent link: https://www.econbiz.de/10003142386

The role played by country knowledge and product familiarity in the country-of-origin effect : a study on Brazilian beef in Europe

Guina, Fernanda de Tavares Canto; Giraldi, Janaina de … - In: Revista globalización, competitividad y gobernabilidad … 6 (2012) 2, pp. 81-94

Persistent link: https://www.econbiz.de/10010252459

The EU as superordinate brand origin : an entitativity perspective

Diamantopoulos, Adamantios; Herz, Marc; … - In: International marketing review 34 (2017) 2, pp. 183-205

Persistent link: https://www.econbiz.de/10011673989

Perceived price and quality of food of European Union countries of origin by Slovaks : the influence of ethnocentric tendencies

Čvirik, Marián - In: Central European business review : CEBR 12 (2023) 1, pp. 97-114

Persistent link: https://www.econbiz.de/10014249875

Wege der Ernährungswirtschaft - global, regional, europäisch

Härtel, Ines (ed.) - 2017 - 1. Auflage

Persistent link: https://www.econbiz.de/10011641138

Effect of economic animosity on consumer ethnocentrism and product-country images : a binational study on the perception of Germany during the Euro crisis

De Nisco, Alessandro; Mainolfi, Giada; Marino, Vittoria; … - In: European management journal 34 (2016) 1, pp. 59-68

Persistent link: https://www.econbiz.de/10011448413

German and British consumer willingness to pay for beef labeled with food safety attributes

Lewis, Karen E.; Grebitus, Carola; Colson, Gregory; Hu, … - In: Journal of agricultural economics 68 (2017) 2, pp. 451-470

Persistent link: https://www.econbiz.de/10011760649

An investigation of country-of-origin effect on the international marketing of Star Lager brand in the Great Lakes states market area of the United States

Mbah, Chris; Ogbuehi, Alphonso; Enyinda, Chris - In: International business and economics research journal 8 (2009) 8, pp. 45-51

Persistent link: https://www.econbiz.de/10003873324

Healthcare : Market Dynamics, Policies and Strategies in Europe

Glowik, Mario (contributor) - 2015

This textbook discusses the most important theories of internationalization, including Product Life-Cycle, Internalization, Location, International New Venture concepts, and others. These models are grounded to a considerable extent in the Transaction Cost Theory and the Resource-Based View as...

Persistent link: https://www.econbiz.de/10014482160

Healthcare : market dynamics, policies and strategies in Europe

Glowik, Mario (ed.); Smyczek, Sławomir (contributor) - 2015

Persistent link: https://www.econbiz.de/10010527233

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