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The impact of membership in strategic alliances on the profitability of firms in the retail sector

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Strategic alliance sustainability : partner cohesion and customer goal achievement

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A strategic alliance (SA) is a mutually beneficial long-term formal relationship formed between two or more parties to pursue a set of agreed upon goals to meet a critical business need while remaining independent organizations. It is a synergistic arrangement whereby two or more organizations...

Persistent link: https://www.econbiz.de/10014288851